Professional presentation skills training
Presentation skills: Overview
Many professionals, executives and managers are required to make formal presentations from time to time in the course of their work. This can be a demanding experience for those who have not learned the techniques of making effective presentations of this kind. The successful delivery of information in this way can be a rewarding and powerful means of influencing others and securing business. Fluent and persuasive delivery does not come easily to everyone; but confidence, skill and success can be dramatically improved by this training course.
This course focuses on “high-profile” presentations, such as major customer presentations, conference and large group presentations, product launches, public meetings, etc.
It is important that delegates attend the course with a real life presentation that they prepared or reviewed thoroughly before the course.
Who will benefit
Sales professionals, marketing staff, account managers, support and technical team members; senior managers and executives
Why you should attend this course
Is it possible to be too good at presenting? This course focus on both structure and substance of you message PLUS the style and standard to which it is delivered.
Key learning objectives
Learn how to
- Undertake the selection and analysis of material prior to delivery of an executive or important presentation
- Select material appropriate to the subject matter and to the needs of the audience
- Prepare and structure a presentation appropriate to the audience, subject matter and to the needs of the audience
- Select appropriate visual aids and prepare material them
- Understand the special considerations needed for technical or complex presentations
- Deliver a presentation using visual aids effectively
- Maintain audience interest by the application of proven presentation and demonstration techniques
- Develop and practise presenting skills using video feedback to improve voice tone, speech power and body language
- Use practical methods to control nerves and anxiety
- Present a sales proposals persuasively
Professional Presentation Skills Masterclass – outline
This course will be highly practical with the emphasis on practical skill development. Some participants may attend with a degree of apprehension and great care is taken to ensure that a friendly and relaxed atmosphere is maintained throughout. Delegates will be encouraged to practice on presentations that they are currently preparing or give regularly.
Here is Graham Roberts-Phelps with a short extract from the course content.
The course involves practice and presentation rehearsal sessions using video recording and playback. (Ideally limited to six delegates.)
Professional presentation skills training
- What is a good professional presentation?
- Substance and style – two essentials for a business presentation
- How do you rate as a presenter? A 30 point self-assessment
- The eight-step presentation planner – introduction and overview
Personal communication dynamics
- Understanding how you communicate
- How to control your:
- Words; creating the right tone and level
- Voice projection and emphasis
- Body language impact; understanding the 3 main unconscious elements you must communicate
- Making your presentation memorable and effective
- The effective and appropriate use of humour
Case studies – presentation types and styles
- A detailed look at different types of presentation, including major customer or sales presentations, fund-raising pitches, investor and share-holder meetings, conference and large group presentations, product launches, public meetings.
- Video review and analyse of different presenters and techniques from business, education and media.
Step1: Developing your objectives
- The five questions that you must answer before preparing your presentation
- Defining your objectives and outcomes
- Overcoming initial anxiety and fear, plus how to recognise them
Step2: Analyzing your audience
- Doing your homework; audience, event, venue
- Developing a pre-event check-list
- Methods and means for researching your audience
Step 3 & 4: Structuring the main body and stating main ideas
- Ways to structure your presentation for maximum impact
- Balancing and managing content and topics
- Organising your information – 6 options and methods
- Your “one main point” and creating a 30 second summary
Step 5: Supporting information
- Making your case convincing – ways to support your claims
- Selecting and using relevant and interesting examples
- Quotes, case studies, and printed material
- Presenting statistics, tables and graphs
- Ways of maintaining visual interest
- Transitions and links, creating a “golden thread”
- Six tools of influence and how to blend them into a presentation
Step 6: Creating an effective opening
- Claiming the stage and creating a good first impression
- The three most powerful ways of opening a presentation
- Staying calm and controlling nerves
- A simple check-list and practical examples
- Things not to do in the first five minutes
Step 7: Creating an effective close
- Signalling and sign-posting; the importance of, and how to do effectively
- Five ways to close a presentation successfully
- Preparing and practising your close
- How to get an ovation
- Things not to do in the last five minutes
Audio visual aids
- On the day, final preparation check-list and mental rehearsal
- Using visual and presentation aids
- Using notes and prompts
- The 10 most common errors that presenters make when using AV aids
Question and answer session
- Open discussion of specialist points relating to particular types of presentation and talks
- Course summary and personal action plans
The facilitator of this course is international trainer/consultant and published author Graham Roberts-Phelps.